Archive for January, 2010
With the launch of my new LinkedIn eBooksnear, I’m ready to get out into the world with my “250 speaking engagements in 250 days” project.
Over the last year, I’ve had the opportunity to offer hundreds of groups either an introduction to, or in depth training on LinkedIn.com and how it applies to growing your business – especially in this economy.
Specifically, I’ve been talking to professional groups – groups of people who need to be developing business but who are not especially Social Media savvy. They’ve had traditional businesses with a traditional clientele and have mainly grown their businesses via referral. They may be attorney groups, public accounting professionals, sales groups, financial services professionals, etc. Often they have some kind of regulatory or ethical environment they work inside of that requires them to be relationship oriented instead of “marketing” oriented.
What I’ve found is that LinkedIn offers a bridge between their traditional “offline” sales, marketing, and business development strategies into an allegorical equivalent online and the results have been remarkable.
What I didn’t do – was be systematic about it. I didn’t have a clear plan.
Over the next quarter, I will be systematically reaching out to groups and individuals with whom I have a relationship and offering to partner with them to present various levels of LinkedIn Training.
I’m open to working with anyone who works with these kinds of professionals.
I’ll also be sharing via Twitter and Status Update (on LinkedIn, Facebook, Plaxo, etc) the progress and insights of the project – so make sure you’re connected with me on LinkedIn or following on Twitter. And if you haven’t already, subscribe to the blog! Here’s to a prosperous 2010!
Raymond Chip Lambert
Network 2 Networth
It struck me today, while working with a client, that the work you do on your LinkedIn profile and with your LinkedIn account is really about planning for serendipity.
There’s a Woody Allen quote that "80% of success is just showing up."
In the world, that means getting up, getting to work, getting to your appointments, and executing what you do well.
Online, it’s staying in front of your markets, clients, prospects, referral sources, and key influencers.
Within 10 minutes of updating their "status update" feature on LinkedIn, this client heard back from a key influencer whom they had not been in contact with for months. The influencer had seen the update and reached out to connect and re-establish their relationship.
Social Capital at work – online.
Imagine the impact on your bottom line if this were happening regularly – with the key people in your Business Development Network.
Are you set up for Serendipity?
