The Power of Planned Serendipity

It struck me today, while working with a client, that the work you do on your LinkedIn profile and with your LinkedIn account is really about planning for serendipity. 

There’s a Woody Allen quote that "80% of success is just showing up." 

In the world, that means getting up, getting to work, getting to your appointments, and executing what you do well. 

Online, it’s staying in front of your markets, clients, prospects, referral sources, and key influencers.

Within 10 minutes of updating their "status update" feature on LinkedIn, this client heard back from a key influencer whom they had not been in contact with for months.  The influencer had seen the update and reached out to connect and re-establish their relationship.

Social Capital at work – online.

Imagine the impact on your bottom line if this were happening regularly – with the key people in your Business Development Network. 

Are you set up for Serendipity?